Social
Digital branding through social media is essential to your business's success in today's competitive market, and that is where my creativity comes in handy. Through Instagram, TikTok, and Facebook, I have worked with clients to create a digital media presence that enhances their organization and overall brand.
Miss Rodeo Alabama, Inc.
Miss Rodeo Alabama, Inc. is the guiding organization to Miss Rodeo Alabama as the official ambassador for the professional sport of rodeo in Alabama. I ran the Instagram and Facebook accounts from January to December 2023, as well as serving as the primary content creator, caption writer, and designer.
Over a 12 month period from launching the pages:
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1391 followers on Instagram
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1543 followers, 785 likes on Facebook
Facebook reach within 12 months:
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215,400 total reach across Facebook in December 2023 compared to 3,500 in 2022
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83 median post reactions, comments, and shares
Instagram reach within 12 months:
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84,563 impressions September 19 to December 17, up 47.4% from previous 90 days
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3,941 profile visits in the same time period
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60% of posts receiving over 100 likes, 11 posts receiving over 200
Chief Joseph Ranch
Chief Joseph Ranch is a family-owned guest and working ranch in Darby, Montana that serves serene getaway in Western Montana. This historic ranch in the Bitterroot Valley is utilized as the backdrop for Paramount Network's "Yellowstone" and prequels.
I serve as the public relations coordinator, implementing social media strategies, as the primary content creator and copywriter.
Over a 4 year period from launching:
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174,000 followers on Instagram
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14,400 followers on TikTok (launched 2021)
Instagram reach within 3 months:
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354,000 impressions October 11 to January 8, up 168% from previous 90 days
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49,800 average accounts engaged on posts from July to December 2023
TikTok reach within 24 months:
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18,000 views on average across 11 videos, 1.1 million views at the high out of 12
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76,000 combined likes
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Countless shares, comments and saves
Confetti Gift & Party
Confetti Gift & Party is a locally-owned home decor and party supply store in Tuscaloosa, Alabama that celebrates all facets of life with its customers. I worked alongside the owner to create content and copy for social media, campaign calendars, and interact with customers to drive Instagram interactions to purchases.
Campaign planning
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Implemented a monthly content calendar that included posts, reels, and stories
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Utilized software to create eye catching graphics for featured products and ideas
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Followed trends on Instagram to optimize viewers through reels
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Curated hashtag groups to reach the established target audience
Carl A. Elliott Society
The Carl A. Elliott Society is an honorary at the University of Alabama dedicated to improving the quality of education and academic experiences through service across the state of Alabama. For two years, I served as the public relations coordinator with a multitude of roles including reestablishing a social media presence.
Design work
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Designed a new, updated logo for the society
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Curated a color and font palette for cohesive branding on socials and merchandise
Instagram reach within 24 months:
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Increased the follower count from 200 to 500
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Improved interactions across campus and from Elliott Society members
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Implemented a content calendar to post from each event
Campaign planning
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Drove member and campus engagement through establishment of featured student posts through the summer months when classses were out of session
